Failure of E-Commerce

In a study of e-commerce by Hostway and Zeus Technology on the British online shoppers, success rate in e-commerce is not so high due to some simple facts.

• The average British online shopper spends an average of 2.5 days per year waiting for websites to load.
• In waiting for sites to load, many potential customers abandon their shopping carts, which results in approximately $8.5 billion in lost sales.
• Of the over 5 transactions abandoned per person over the last 12 months, 46% of consumers blae their actions on slow load time.
• 24% of online shoppers abandoned carts due to advertising annoyances.
• 16% abandoned carts due to faulty navigation.
• 13% jumped ship as a result of poor internal linking structures.

Although the study is done in UK, the result will not differ much if it is conducted in US or anywhere in the world as the results as mostly related to human behavior.